People
Colin Beesting

Colin Beesting

Associate

I have been working in marketing, communications, engagement and change for almost 20 years, in health, local & national government and cultural sector organisations.

For the past 7 years I have focused predominantly on the NHS, working with commissioners, providers and strategic bodies to ensure that staff and the public are informed, engaged and able to respond to the needs of the modern health service.

Having delivered communications and engagement for the UK’s largest ever deployment of an EPR (electronic patient record system), I have become one of the country’s most experienced informatics communications professionals.   In addition to this, I have delivered several complex NHS reconfiguration consultation programmes ensuring high-level public involvement and regulatory compliance.

I have also worked at a senior level with a number of NHS acute Trusts delivering successful, innovative and engaging communications campaigns on diverse subject matter, including the repositioning of maternity services, nursing recruitment drives, service promotion and public health messages.

Professional

CIM (Adv Cert); BA Hons

Career highlights

  • I led the engagement and communications programme on the UK’s largest deployment of an EPR to date;  this programme was delivered successfully with high levels of staff buy-in [www.epr.this.nhs.uk]
  • I delivered an innovative nursing recruitment campaign which has been selected by NHS Improvement as an example of good practice to other NHS organistions;
  • A collaborative project with Croydon Health Services’ Maternity unit contributed to a repositioning of the department and a significant increase in women choosing the service over its competitors;

When not at work…

I am an enthusiastic traveller and love to see new places, meet new people and explore new cultures.  I have a particular passion for travel in Japan and hope to explore even more of this amazing country in the future.

When not travelling, I sing in a choir and enjoy not only the music but also the opportunity to be part of something that brings joy to those participating and those listening too (hopefully!)

“Colin is a committed communicator with an understanding of how to develop strategy and turn it into something creative, meaningful and engaging for his audiences.  He’s also great fun to work with, working hard to engage  any team he’s working with and support their own development through the work he delivers.”

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